Israel Ronn Joined Pointer Ltd.as the General Manager of the Product and Technology Business Division in August 2007.Before joining Pointer, during the past 10 years, Israel served as a CEO of several companies in US and Israel: Telrad USA and Tenecs. He also lead the merger of Tenecs and Congruency which created Telrad Connegy. Later he was the CEO of Cellmax Systems. Israel holds a B.A. degree in Computer Science and Economics from Bar Ilan University and is a graduate of  Tafnit Executive Business Administration Program.